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Just Starting Out Marketing...There's 2 Main Strategies!

marketing Sep 28, 2024
 

It's simple!  When your just starting to market your cash practice..

There are 2 types of marketing:

1.  Internal

2.  External

Many times business owners just think marketing and spending money and time on generating leads from external sources.

Reaching out to the public to convert leads

paying money to google on Google ads

or FB ads...

They forget to even focus on the low hanging fruit of

your current circle of influence

who do you already know

or designing strategies to get your current patients to refer more patients

I always address INTERNAL strategies FIRST, then I start external strategies

If your just starting your cash based practice..

and 

need more leads

or 

need to design a marketing strategy

CLICK HERE to see if the Initial Marketing Strategy is right for you

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Author

Ron Miller, DPT, OCS, Cert DN

CEO of Cash Based Physical Therapy, CEO of Pursuit Physical Therapy

Ron is the CEO and Owner of Cash Based Physical Therapy, LLC, which is a system to help physical therapists create, open, and grow their own cash based physical therapy practices. After starting his own successful cash based physical therapy practice - Pursuit Physical Therapy - Ron wanted to help other PTs accomplish the same, get out of the limitations of standard insurance healthcare, get paid well for the value they bring, and create a better life for them and their families. Ron truly believes in physical therapy and the good we can do...the future is bright!