The CBPT Success Path
No matter...if your just thinking about starting a cash practice, or being a solopreneur, or you already have an established cash practice...below is the 4 Stages of Success we all have to go through in a cash based practice!
The 4 Stages:
Stage 1
Proof Of Concept Phase
Stage 2
Solopreneur Phase
Stage 3
Growth Phase
Stage 4
Scaling Phase
What Stage Are You Currently In?
Find out what action steps and courses you need to implement in order to advance to the next stage of business
Key Stage 1 Milestones:
Seeing if a cash-based practice will succeed in your market
Generating your first $100,000 is sales
Basic systems and processes started here - new patient process, onboarding process, sales process
Running on WOM referrals and local reputation. Eventually the WOM marketing slows down so you need to start external marketing
Should hit breakeven point and start generating profits
"The Entrepreneurial Seizure: the moment you decide it would be a great idea to start your own business."
"The technician suffering from an Entrepreneurial Seizure takes the work he loves to do and turns it into a job."
Recommended Courses:
CBPT Start-Up Checklist
The Business Essentials Course
The Initial Marketing Strategy
The CBPT Start-Up Bundle
Key Stage 2 Milestones:
Generating $100-$250K in revenue a year
Design your organization chart (org chart)
Your name is on all positions in the org chart. You are the owner and full-time staff PT
You wear all of the hats and treating a full caseload
Start designing your systems and processes of how to do business
Start needing a sales process in place - phone call and evaluation sales processes
Start paying yourself a salary
Pre-tax profits should be a healthy 15-25% now
You have to decide here to stay a solopreneur and small vs grow and expand your business
"If your business depends on you, you don't own a business - you have a job. And it's the worst job in the world because your working for a lunatic!" - Michael Gerber
“The purpose of going into business is to get free of a job so you can create jobs for other people.”
Recommended Courses:
Key Stage 3 Milestones:
Generating $250K - $2 Million in revenue a year
Owner starts weening out of employee role, but you are still key employee
2-10 employees
Systems and processes are needed here. Build the systems that build the business! each role should have responsibilities, standards, and procedures.
Need to establish company purpose, business principles, company core values, and a vivid vision for the business. Your employees need to believe in the business and the vision
Need policy and procedure manual (operations manual)
90% treat, 10% building systems to 50-70% treat, 10% managing, 20% systems
he business can run without you treating patients
Operating expenses increase and your salary will decrease..so you need to hit top line revenue growth goals
Benefit from profits from owner distribution now
Try to add in recurring revenue services now
Need to manage profits well and keep business healthy
“There’s a critical moment in every business when the owner hires his very first employee to do the work he doesn’t know how to do himself or doesn’t want to do.” - Michael Gerber
“Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, you can then go to work on your business, rather than in it, with a full understanding of why it is absolutely necessary for you to do so.”
Recommended Courses:
 
Key Stage 4 Milestones:
Multiple locations and 10+ employees
Generating $2-10+ Million in sales
Systems and process are mandatory to run business
Hard growth phase from $1 to 5 Million
Operating expenses continue to rise
You are working on the business now, not as an employee
Maybe 25% treating, 75% CEO if not 100% CEO and COO
Focus on selling or establishing big contracts
Need a management team to run CMO, COO, CSO, and possibly CFO
“A Mature company is founded on a broader perspective, an entrepreneurial perspective, a more intelligent point of view. About building a business that works not because of you but without you.” - Michael Gerber
“Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, you can then go to work on your business, rather than in it, with a full understanding of why it is absolutely necessary for you to do so.”
Recommended Courses:
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What stage are you currently in?
What action steps and courses do you need to do in order to get to the next stage?
Key Stage 1 Milestones:
Seeing if a cash-based practice will succeed in your market
Generating your first $100,000 is sales
Basic systems and processes started here - new patient process, onboarding process, sales process
Running on WOM referrals and local reputation. Eventually the WOM marketing slows down so you need to start external marketing
Should hit breakeven point and start generating profits
"The Entrepreneurial Seizure: the moment you decide it would be a great idea to start your own business."
"The technician suffering from an Entrepreneurial Seizure takes the work he loves to do and turns it into a job."
Recommended Courses:
Â
Key Stage 2 Milestones:
Generating $100-$250K in revenue a year
Design your organization chart (org chart)
Your name is on all positions in the org chart. You are the owner and full-time staff PT
You wear all of the hats and treating a full caseload
Start designing your systems and processes of how to do business
Start needing a sales process in place - phone call and evaluation sales processes
Start paying yourself a salary
Pre-tax profits should be a healthy 15-25% now
You have to decide here to stay a solopreneur and small vs grow and expand your business
"If your business depends on you, you don't own a business - you have a job. And it's the worst job in the world because your working for a lunatic!" - Michael Gerber
“The purpose of going into business is to get free of a job so you can create jobs for other people.”
Recommended Courses:
Key Stage 3 Milestones:
Generating $250K - $2 Million in revenue a year
Owner starts weening out of employee role, but you are still key employee
2-10 employees
Systems and processes are needed here. Build the systems that build the business! each role should have responsibilities, standards, and procedures.
Need to establish company purpose, business principles, company core values, and a vivid vision for the business. Your employees need to believe in the business and the vision
Need policy and procedure manual (operations manual)
90% treat, 10% building systems to 50-70% treat, 10% managing, 20% systems
he business can run without you treating patients
Operating expenses increase and your salary will decrease..so you need to hit top line revenue growth goals
Benefit from profits from owner distribution now
Try to add in recurring revenue services now
Need to manage profits well and keep business healthy
“There’s a critical moment in every business when the owner hires his very first employee to do the work he doesn’t know how to do himself or doesn’t want to do.” - Michael Gerber
“Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, you can then go to work on your business, rather than in it, with a full understanding of why it is absolutely necessary for you to do so.”
Recommended Courses:
Â
Key Stage 4 Milestones:
Multiple locations and 10+ employees
Generating $2-10+ Million in sales
Systems and process are mandatory to run business
Hard growth phase from $1 to 5 Million
Operating expenses continue to rise
You are working on the business now, not as an employee
Maybe 25% treating, 75% CEO if not 100% CEO and COO
Focus on selling or establishing big contracts
Need a management team to run CMO, COO, CSO, and possibly CFO
“A Mature company is founded on a broader perspective, an entrepreneurial perspective, a more intelligent point of view. About building a business that works not because of you but without you.” - Michael Gerber
“Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, you can then go to work on your business, rather than in it, with a full understanding of why it is absolutely necessary for you to do so.”
Recommended Courses:
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